No matter what your company sells or the views your blog contains, Google’s Knowledge Vault’s ranking of your site’s “truthiness” can affect your search rankings once this feature goes live.
Any business that is worth its salt needs to have an online presence. This is the only way that a business can be able to reach a huge number of people. These days, people usually go to the Internet first before making a purchase decision. In order to reach more people, your business site needs to appear on the first pages of search engines results in order to drive traffic to your website. The only way one can be able to achieve this is through reputable SEO companies have alrdady www.ThinkTankSEO.ca/calgary-seo companies. There are a number of factors that separate a good SEO company from a great company. In the next few paragraphs, we will look at the features of a great SEO company and what you should watch out for next time you are choosing a company.
For starters, a good SEO company needs to have a good Internet presence. The mere fact that you can be able to find them online means that they are professional and serious about their work. Always look at a company’s site before getting in touch with them as you get more information this way. The look and feel of an SEO company talks volumes about the experience you will get when you work with them.
A good SEO company like www.ThinkTankSEO.ca also needs to follow all the rules that have been put in place by search engines. These rules are used to determine the sites that are using underhand means of increasing their rankings. In case a website has been ranked using black hat techniques, it can be blacklisted by Google and disappear from search engines. This is why the methods and technologies used by an SEO company matter a lot. Before you can get into any kind of agreement with a company, make sure that you ask them about the SEO means they use.
Good communication is one very important factor when you are deciding on an SEO Company. With good communication, you will always be in the know about the changes that are taking place to your online presence. This way, you will be in a better position to make changes when you feel the methods being used affect your business in any way. Open communication also means that the company is transparent and honest about their methods.
As you can see, finding Calgary SEO companies is not difficult. However, you need to learn how to differentiate between the good companies and those that will get your business in trouble. So long as there is clear communication, you can rest assured that your online presence will grow the right way and scale up your business.
The Uncertain Future of Google’s Arbitration of Truth
In 2015, Google announced it would judge websites based on the truthfulness of the content on the page, instead of using the number of incoming links as a proxy for quality. This in part penalizes spammers who publish links in comment sections to raise the number of links and punishes businesses who do guest blogging with a link to their websites in order to generate fresh content. (And content that doesn’t change, and a lack of fresh content, hurts you, too.)
How does Google determine the truthfulness of a website? They will use the Knowledge Vault and facts contained therein. The more true facts your site has per the Knowledge Vault, the higher your website’s ranking. The more untrue facts your site has, per Google’s opinion, and your rankings go down. If your site has contradictory information, your site gets penalized.
This will impact the SEO strategy of your company.
You will want to work with a Calgary SEO company to ensure that your ad copy doesn’t conflict with the legal disclaimers for your product. An SEO firm can review your site to verify that the glowing reviews on the home page don’t contradict the product specifications on other pages. The use of fluffy descriptive language and generic ad copy probably won’t affect the search engine rankings of your site, though keyword stuffing is still penalized. So if you’re a Calgary mortgage broker and you’re looking to get onto page one search engine optimization is the best way to get online traffic for new mortgage leads. If you’re a Fort McMurray mortgage broker, then you will need to spend much less to dominate the local SERP. Mortgages need homes and Canadian’s need winter homes! Sites like www.FortMcMurrayPropertyGroup.com offer local buyers a full selection of homes for sale in the Fort Mac region, but without ranking no onew will ever find the site.
One of the interesting side effects of the “truthfulness” ratings based on Knowledge Vault’s opinion is the fact that Google wants to be an arbiter of truth. Will the political biases creeping into Wikipedia lead to Google deciding that those who contradict Wikipedia get penalized in search results? Will scientific papers on the possible causes of the global warming “pause” since 2000 get sidelined because Google decides it is not true? Nutritional information becomes a risky thing to put on your website at all.
For example, forty years of “cholesterol” is bad advice still posted on your site is contradicted by the February 2015 report that it isn’t as bad as we thought. Do you talk about the salt content of your product and health benefits of buying this product over your competitor’s? A 2014 study found that low-salt diets pose a health risk. It isn’t clear that Google will lower the ratings of sites that say low sodium is better for you, but the risk that the Knowledge Vault will penalize your site for not reflecting the latest and greatest of contradictory scientific studies remains a serious one. And any fact repeated on your website that is contrary to majority public opinion or the politically incorrect one will hurt your website’s rankings. Discuss the content on your page with a Calgary SEO company to determine what facts you may want to remove or alter to avoid getting classified as a junk website.
Freelancing doesn’t mean avoiding employment agencies. Employment agencies can be a lifeline for freelancers.
Why do freelancers so often fail?
Freelancers are prone to tax problems because they often forget about tax deadlines, since there isn’t a payroll department deducting income tax from their checks and making payments. Lack of cash flow can cause them to delay or forgo an income tax payment because the rent is a higher priority. Taking on business debt allows them to keep going but can create more complicated tax returns later, whether it is not knowing how to account for tax debt as a business expense or mixing personal and business debt to try to fund your business and living expenses while getting the business going. When you have insufficient cash flow to make payroll, how to pay for an upcoming tax payment becomes a make or break decision. If money is getting tight and buying houses for sale in Calgary is getting too expensive you may want to think about Calgary renovations instead. Sometime just making the right changes to your home can make the difference and keep you from needing to move.
SEO for real estate sites can be a tough job since they are such massive sites with ever-changing listings. We highly recommend checking out www.AlbertaRealEstateGroup.com and for more home renovation advice check out www.Corefront.ca where the finest renovations and new builds takes place.
How can you avoid these problems when working as a freelancer?
• Pay your taxes first.
Take out the appropriate percentage of income tax out of every payment first and put it in a separate bank account so you don’t spend the amount to pay the taxes while trying to meet payroll.
For more information on what Manpower can do for Calgary, Edmonton, Red Deer and Fort McMurray employers and employees, visit ManpowerAb.com