Msc in luxury fashion management mflm will give you the essential tools to launch your career in the global luxury and fashion industry it provides a comprehensive approach to the specific business models of luxury and fashion from the managerial and operational facets the emotional dimensions of brands and the ever evolving demands . In the fashion industry the supply chain is at the center of many debates now more than ever especially when considering the acceleration of processes companies are going through today fashion companies are faced with unprecedented challenges thanks to internationalization the acceleration of the trend cycle the consumer demand for quality and for transparency as well as a need for a . At scad youll learn to flourish in an industry that demands an impeccable understanding for how brands evolve alumnus santiago gonzalez explains how scad helped him develop his personal aesthetic enabling him to grow his familys bespoke handbag label into a global luxury brand learn more about luxury and fashion management careers. Is is time to highlight for those involved in luxury marketing the difference between fashion and luxury brands a clarification is needed before we continue the word fashion in the context of this analysis does not refer to brands in the fashion industry clothing and accessories jewelry makeup etc. Adopting a case study approach the course presents strategic brand management in luxury and fashion companies as a balancing act tradition vs innovation expertise vs experimentation casual vs stylish in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh relevant and contemporary in the
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